LILY PULITZER, Cotton-Blend Shift, 1973
At age 21, Lily Pulitzer and her husband left their busy life in New York City to settle in Palm Beach where they owned several citrus groves. There, Lily opened a juice stand. To disguise the colorful juice stains that inevitably appeared on her clothes, Lily designed her own dresses out of brightly patterned fabrics.
Three years later, an old schoolmate of hers, then First Lady, Jacqueline Kennedy, wore one of her dresses and suddenly the brand was born (pictured below at far right).
“Jackie wore one of my dresses – it was made from kitchen curtain material – and people went crazy. They took off like zingo. Everybody loved them, and I went into the dress business.” – Essentially Lilly, A Guide to Colorful Entertaining
Since then, the Lily Pulitzer brand has stayed true to her original vision. Starting with a “spill-proof” color palate, the textile print team develops its own prints and patterns. Drawing inspiration from the beach, museums, paintings, and gardens, the team gives each design a uniquely creative name.
Although the Lily Pulitzer is still known for the classic shift dresses, the brand expanded to include tops, scarves, purses and other vibrant accessories. She also developed a children’s line, and a sorority line with separate prints for each.